At NVIDIA GTC 2025, our CEO Sharon Carmel presented a thought-provoking session titled: "The Future of Video Compression is AI-Driven" to an audience of more than 400 attendees.

Watch the full session: https://www.nvidia.com/en-us/on-demand/session/gtc25-s72840/

What you'll learn:

• While video content is growing exponentially, across industries such as media and entertainment, user-generated content, autonomous vehicles, machine learning, and more - AI is revolutionizing how we produce, deliver and consume it. Video is no longer just for the human eye. Machines are now analyzing it - and that introduces computational challenges.
  
  

• Today, most organizations, including those handling videos for their daily business, maintain two completely separate video processing pipelines: one for compression and the other for AI processing. This is slow, expensive and inefficient.
  
  

• With GPUs - the pixel domain of AI - you can achieve faster, more efficient, and cost-effective video and data processing. GPUs enable video compression and AI enhancements - all in the same pipeline.
  
  

• How NVIDIA invited Beamr to bring its proprietary content-adaptive technology (CABR) to NVENC - an on-chip hardware-accelerated video encoder within NVIDIA GPUs - to enable high-performance video compression with high-quality over a wide variety of platforms.